Got Totes

In this project, I designed a brand identity for Got Totes, a company dedicated to crafting essential, everyday totes. The design approach embraced a philosophy of quiet simplicity, focusing on functionality and versatility. I aimed to capture the brand's laid-back spirit through a clean and uncluttered aesthetic, allowing the tote bags themselves to take center stage. Highlighting Got Totes' commitment to sustainability, I incorporated eco-conscious materials and messaging throughout the brand identity. The final design establishes Got Totes as a pillar of effortless style and enduring comfort, seamlessly integrating into the lives of their customers.