Etienne

In this project, I developed a brand identity for Etienne, a jewelry brand that celebrates quiet elegance. The design language I crafted eschewed ostentation, focusing on understated beauty and timeless pieces that effortlessly complement the wearer. Highlighting the brand's commitment to hand-crafted quality, I incorporated subtle details throughout the visual identity, conveying a sense of artisanal care. The emphasis on sustainability and accessibility to genuine materials was woven into the messaging, positioning Etienne as a conscious choice for women seeking to invest in pieces that transcend fleeting trends.