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Essenza Esthatica

2022

Branding

In developing the brand strategy and design for Essenza Esthetica, I focused on a clean and modern aesthetic that reflects the brand's commitment to exceptional service and universal wellness. The core message highlights self-care as a form of self-love, positioning Essenza Esthetica as a haven for clients seeking a wide range of high-quality aesthetic services. The visual identity underscores this approach, utilizing a minimalist design language. This might involve a monochromatic color palette with pops of calming accent colors, paired with clean, modern fonts. Imagery could showcase diverse models experiencing various treatments, further emphasizing the brand's commitment to inclusivity. By embracing clean design principles, the brand identity fosters a sense of trust and sophistication, reinforcing Essenza Esthetica's dedication to providing exceptional care that empowers all clients to feel their most beautiful and confident.

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