Elements

In this project, I developed a comprehensive brand strategy and design for ELEMENTS, the pioneering Filipino luxury beauty brand built around the concept of "Skinimalism" – a philosophy embracing simplified and fuss-free beauty routines. The brand identity reflects this core value through a design language that celebrates natural elegance and effortless beauty. I employed a minimalist aesthetic, focusing on clean lines and muted tones to showcase the inherent beauty of natural ingredients. Furthermore, the messaging emphasizes ELEMENTS' commitment to sustainability and conscious consumption, encouraging users to identify essential products that enhance their natural beauty without unnecessary clutter. By prioritizing simplicity and highlighting the power of natural resources, ELEMENTS empowers Filipinos to achieve a radiant, healthy glow with minimal effort.