Calla

In designing the logo for Calla, a loungewear brand known for its stylish comfort, I prioritized a clean and modern minimalist aesthetic with a touch of warmth. This logo aims to capture the essence of both style and ease, reflecting the brand's philosophy of elevating everyday basics. A monochromatic color palette is be utilized to evoke a sense of relaxation and versatility. By prioritizing negative space and clean lines, the logo design aims to communicate a sense of effortless style and comfort. This approach aligns perfectly with Calla's brand identity, reassuring consumers that their loungewear offers both stylish appeal and the ultimate in relaxation, perfect for any occasion.